In marketing terms domain names have become
a key ingredient for market presence, selling and branding.
There is also a strong case that domain names have
become the equivalent of commercial properties from where a business
is operated and this comparison shows the very high importance of domain
names. A strong quality brandable domain name can be compared directly to a
traditional business brand and a quality generic domain gives a strong
indication of what product or service the business supplies. The use
of a .co.uk or .uk extension domain can also indicate that the
business is UK based or focused.
So a domain name can work like any other trading name
used in the marketing process. The range is wide and includes
quality generic descriptive terms such as most of the domains for sale on
this site. On the other hand are premium brand name domains where a
good brand name should ideally impart some of the what a business does, in
the way it sounds and looks.
Many markets are now mature with limited growth.
In these circumstances looking after and retaining existing
customers through a strong web presence backed up by strong delivery
and fulfillment becomes extremely important. Achieving business
growth however requires you to acquire new customers or clients. This is where
a quality domain name can help you achieve a competitive edge.
Customers searching for goods or services for the
first time or looking to replace an existing supplier are likely to
use a
major search engine. They will enter the item or service being
sought which will be either a generic or descriptive term, such as
microprocessor as a key computer component. They will be offered a
list to choose from where the domains being used for each individual
hosting are shown. The generic or descriptive term (which in this
case could be operatingsystem.co.uk)
will stand out as a site offering what they are seeking. Many web
users will also interpret the use of the target domain as showing
a mature established supplier and one with strong branding. A
further point, as above, is that use of a .co.uk or .uk extension will also
send a message that you are a UK based business which will be an
important consideration for many UK buyers.
Your site still needs to be competitive in search
engine ranking terms, that is in having quality content, back links
and inbound links. When your site has achieved the important `ranked
in the first 3` you are likely to be selected because of the domain name.
A targeted generic or descriptive domain name can
thus boost a site's search results and with a better geographic
presence.
It is also important to understand that some potential customers
will perform a search by entering the domain straight into their browser and in this case they will certainly find the target site. This
also shows one of the ways a premium generic domain can used in
conjunction with an already existing site which is by simply pointing the
generic domain at the latter which then acts as an important link
sending potential customers to the existing site. This may be
thought of as having an additional side entrance to your commercial
premises which allows extra customers access.
A quality generic descriptive domain can be used within
your existing web strategy to enhance your main site's performance
and it can be used for a new self contained business with a premium
domain branding
focused on the domain's generic descriptive content. An example here
would be vane.co.uk
used for a UK fashion business. Another example would be motoroil.co.uk
for a UK company specializing in the sale of motor and engine oils
(engineoil.co.uk
could also be used alongside it for the same UK site).
One of the most important areas for internet
marketing is currently the emerging field of artificial intelligence
and here quality generic domains have clear applications. An example
here is aipa.uk
which is a short easily remembered domain to market
artificial intelligence personal assistant facilitating software for
use across a variety of website applications.
Quality domains here for sale can illustrate the generic
/ descriptive type of domain name and the ideal sounding brand
type of domain name.
Generic
A generic name for use in the UK is usually defined as a word or set
of words that is commonly found in the English dictionary. The category
extends to descriptive words which are similarly found in the
dictionary. A good example of a quality generic domain name is oilfilters.co.uk
which could be used for the UK marketing of a range of oilfilters
for industrial or automotive use. A second parallel example is airfilters.co.uk
which could similarly be used to market in the UK a range of
airfilters for domestic, industrial or automotive use. Another
quality generic domain is brakepads.co.uk
to address the large UK aftermarket for routine service replacement of brakepads in
the automotive sector.
Brandable
A attractive sounding premium brandable name domain is vane.co.uk
which could have applications across UK fashion sites, lifestyle sites or
gaming sites. This is also a short four letter word and these are
frequently rated as premium domains which are very suitable for a
brand.
Between generic and brandable would fall a name
such as wellcentre.com.
It is both premium and generic / descriptive and anybody reading the domain would
know what it offered. It contains well known words which most
English speaking people are very familiar with. It sounds like a
brand and one which speaks for itself. It would work well as the
branding domain for a self standing site representing a hub for a wellness
organization or an international company addressing related markets.
A similar premium generic / descriptive but also brandable name is weightcentre.com
which could be used to head up a site addressing the key area for
healthcare of obesity and weight control.
A generic descriptive domain with branding
potential is rugbyfuel.com
which could be used for a world side for nutritional products /
information for the game of rugby.
Some further ideas on the marketing use for other
domains on this site may be viewed at qualityandaidomains
where both brandable and generic domains are shown which in
marketing terms are capable of heading up websites.
After a competitive advantage has been gained
through acquiring a quality generic descriptive
domain name then this becomes yours to retain as a permanent feature
of your UK marketing and because all domain names are unique it
cannot be replicated by your competitors. Domain retention then only
requires you to make the ongoing payment of a relatively low annual renewal fee to the
registrar authorities. This fee is generally paid through your internet service provider
(ISP) with whom you host
or park the domain. Use of a reliable ISP and setting the
domain to automatic renewal with your ISP should make sure it is
retained.
If you would like to acquire the rights to any
of the quality domain names offered by domains-for-sale.uk (listed at
domainsforsale)
then please make contact for availability and purchase price using
the details on the contact page.
Terms of Sale and Transfer are given on the terms
page.
Domains for Sale (domains-for-sale.uk) is a trading
name of AWA Consultants, UK and all domain sales and transfers will be by Allan at
AWA Consultants, UK.
Allan
AWA Consultants, UK
September 2024
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Marketing
Ideas UK