In the world of marketing domain names have become
a key ingredient for selling, market presence and branding.
A domain name works like any other trading name
used in the marketing process. The range is wide and includes
generic or descriptive terms such as most of the domains for sale on
this site. At the other end of the scale are brand names where a
good brand name should impart some of the what a business does, in
the way it sounds and looks.
Many markets are now mature with limited growth.
In these circumstances looking after and retaining existing
customers through a strong web presence backed up by strong delivery
and fulfillment becomes extremely important. Achieving business
growth however requires you to acquire new customers. This is where
a good generic domain name can help you achieve a competitive
advantage.
Customers searching for goods or services for the
first time or looking to replace an existing supplier will use a
major search engine. They will enter the item or service being
sought which will be either a generic or descriptive term, such as
microprocessor as a key computer component. They will be given a
list to choose from where the domains being used for each individual
hosting are shown. The generic or descriptive term (which in this
case could be microprocessor.co.uk)
will stand out as a site offering what they are seeking. Many web
users will also interpret the use of the relevant domain as showing
a mature established supplier and one with strong branding. A
further point is that use of a .co.uk extension will also
send a message that you are a UK based business which will be an
important consideration for many UK buyers.
Your site still needs to be competitive in search
engine ranking terms, that is in having quality content, backlinks
and inbound links. If your site has achieved the important `top 3
ranking` you are likely to be selected because of the domain name.
A targeted generic or descriptive domain name can
boost a site's search results and with a better geographic basis.
Importantly, there are also potential customers
who will perform a search by entering the domain straight into their
live browser and in this case they are certain to find the relevant
site. This leads onto one of the ways a generic domain can used in
conjunction with an existing site which is by simply pointing the
generic domain at the latter which then acts as an important link
delivering potential customers to the existing site.
A generic descriptive domain can be used within
your existing web strategy to enhance your main site's performance
and it can be used for a new self contained business with a branding
focused on the domain's generic descriptive content. An example here
would be vane.co.uk
used for a fashion business. Another example would be motoroil.co.uk
for a new company specializing in the sale of motor and engine oils
(engineoil.co.uk
could also be used alongside it).
Domains here for sale can illustrate the generic
/descriptive type of domain name and the appropriate sounding brand
type of domain name.
Generic
A generic name is usually defined as a word or set
of words that is commonly found in the dictionary. The category
extends to descriptive words which are similarly found in the
dictionary. A good example of a generic domain name is motherboard.co.uk
which could be used for marketing a range of personal computer
components in the UK. A second example is brakepads.co.uk
which could be used to market car brakepads where there is a large
volume of after sale parts due to the mileage serviceable nature of
the item.
Brandable
A good sounding brandable name domain is hirola.com
which could have worldwide applications across lifestyle sites or
gaming sites. A hirola is actually an animal (an antelope) but it
sounds somewhat like `high roller` and it is also quite a short
name. Once heard (on say a radio program) it would be easy to
remember.
Between generic and brandable would fall a name
such as wellperson.com.
It is generic / descriptive but anybody reading the domain would
know what it was about. It contains well known words which most
English speaking people are very familiar with. It sounds like a
brand and one which talks for itself. It would work well as the
domain for a self standing site operated as part of a wellness
organization or an international company addressing related markets.
A similar generic / descriptive but brandable name is weightcentre.com
which could be used to head up a site addressing the key area for
healthcare of weight control and obesity.
Another generic descriptive domain with branding
potential is rugbyfuel.com
which could be used for a world side for nutritional products /
information for the game of rugby.
Once a competitive advantage has been gained
through acquiring the registration rights of a generic descriptive
domain name then this becomes yours to retain as a permanent feature
of your market presence and because all domain names are unique it
cannot be replicated by the competition. Domain retention then only
requires you to make the ongoing payment of a relatively small
annual renewal fee to the registration authorities. This fee is
normally paid via your internet service provider with whom you host
or park the domain. Use of a reliable provider and setting the
domain to automatic renewal with them should ensure its retention in
practical terms.
If you are interested to acquire the rights to any
of the domain names listed here at domainsforsale
then please make contact for availability and purchase price using
the details on the contact page.
Terms of Sale and Transfer are given on the terms
page.
Domains for Sale (domains-for-sale.uk) and
NamesInfotec (namesinfotec.com) are trading names of AWA Consultants
and all domain sales and transfers will be by Allan at AWA
Consultants.
Allan
AWA Consultants
March 2024
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