Marketing Ideas UK

Real Estate Equivalence

The home page expressed the view that domain names are a fundamental ingredient for market presence, selling and branding and have therefore become key marketing assets. Further, there is now a strong case that domains have become for online businesses the equivalent of commercial real estate properties or premises from where a traditional business is operated. This comparison with real estate shows the very high importance of domain names in marketing as the location of the business on the World Wide Web.

Domains as Brands

A strong quality brandable domain name can be compared directly to a traditional business brand and a quality generic domain can give a strong indication of what product or service the business supplies.

A domain name can work like any other trading name used in the marketing process. The range is clearly wide and includes quality generic descriptive terms such as most of the domains for sale on this site. On the other hand are premium brand name domains where a good brand name should ideally impart something of what a business does, in the way it sounds and looks.

Competitive Business Advantage

With markets now maturing then looking after and retaining existing customers through a strong web presence backed up by strong delivery, fulfilment and service becomes extremely important. However as already noted on the home page business growth can require you to acquire new customers or clients in existing market sectors. Alternatively business growth can be achieved by penetrating new market sectors and possibly new countries or geographic areas

New market penetration (as apposed to existing market development) is generally regarded as more challenging since it requires a business to operate in areas or with products which are likely to be new to that business. This is definitely one of the areas where a quality domain name can help your marketing achieve recognition and a competitive business advantage over existing players in a new target market.

Domain Retention

Once such a competitive advantage has been gained through acquiring a quality generic descriptive domain name then this becomes yours to retain as a permanent feature of your marketing and because all domain names are unique it cannot be replicated by your competitors. Domain retention then only requires you to make the ongoing payment of a relatively low annual renewal fee to the registrar authorities. This fee is generally paid through your internet service provider (ISP) with whom you host or park the domain. Use of a reliable ISP and setting the domain to automatic renewal with your ISP should make sure it is retained.

Terms and Conditions for sale and transfer of the domains can be viewed through the site link terms.

Domains for Sale (domains-for-sale.uk) is a trading name of AWA Consultants, UK and all domain sales and transfers will be by Allan at AWA Consultants, UK.

Allan

AWA Consultants, UK